Out-Of-The-Box Business - Bringing Creativity Into Your Company

To some, marketing is a checklist to create a presentable mix for certain audiences. It's commercials, magazine ads, and billboards. But, in a world of people striving to be noticed, creativity is not a bad aspect of marketing to look into.
Today, the world is fast paced and unforgiving. If you have the same old schtick to present to the people, no one will take the time or slow down enough to notice it. That's why crazy, out-of-the-box marketing is something each business should take into consideration.

Working the Public
Catching the attention of your customers is a hard thing to do lately. Publicity stunts are a great way to do just that. For example, flash mobs are a growing advertising ploy. No matter what they are advertising, a spectacle like this sticks in your mind. Your stunt will cause buzz, word of mouth marketing and, in essence, get you some free advertising.
Say you can't get any people interested in a flash mob, that's okay. There are other forms of public ploys for you to try. For instance, simply having someone stand by your business or busy streets with a promotional sign will draw the eyes of commuters. You could also have a mascot pass out coupons or promotional flyers.

Give What You've Got
Money may not be something your business has an abundance of to use on a huge marketing plan, but you do have something you can use; your business. Whether it be a sale, coupons or a giveaway, free stuff is a great way to get people to notice your business. People love a good promotion.
You can also use your business to barter with other businesses. If you find a copywriter, graphic designer or marketing genius, offer up some of your products in return for a nicely written ad or awesome graphics. You could also try to reach out to radio. Offer your product for them to use in giveaways for their listeners and get your name out there. The best part? It's free.

Guerilla Greatness
Guerilla marketing is one of the most understated marketing strategies among businesses. This form of marketing calls for tapping into the most creative part of your brain to promote your business. You could go from writing about your business on high-traffic sidewalks in chalk to something like the dirty water movement from Unicef.
Inspiration for this type of marketing is peppered across the Internet. All you have to do is simply search and enjoy.