Now,
of course you may be thinking that this is an amateur and ineffective
way to market your business. Besides, no one really looks at posters
right? This may be true in some cases. However, the truth of the matter
is location plays a big role in whether they will get a lot of attention
or not. So, there are several things you can do to help ensure that
they don't become a waste of money and space.
With that being said, the first thing you must realize is that it's not a good idea to place your ads in random places. Some people think it's okay to print off as many as they can afford and post them in random locations around town. One reason it's not a good choice is because this can make your postings look like litter as opposed to legitimate advertisements. This is especially true if you put up too many. Think: real-life spam. When people see things like this, they don't take it too seriously. In some cases, it can be seen as amateurish. So, what you should do instead is be purposeful and strategic when it comes to placing your postings.
Let's say you own a children's clothing store. The first thing you should do is figure out which segment of the population would be most interested in buying your products. In most cases, this would be children and people with children. This may seem like a no-brainer, but this is important information to consider. Once you figure out whom to target, you should then figure out the places they frequent.
This includes schools, recreation centers, parks, playgrounds, and even grocery stores. You may even be able to hook up with other businesses that cater to children, like toy stores, to see if you can build an advertising partnership with them. They could allow you to hang your posters in or around their store and return the favor in your store..
Being strategic when it comes to placing your posters will do more for your business than you could ever imagine. Placing them randomly could be a costly waste of time and money.
With that being said, the first thing you must realize is that it's not a good idea to place your ads in random places. Some people think it's okay to print off as many as they can afford and post them in random locations around town. One reason it's not a good choice is because this can make your postings look like litter as opposed to legitimate advertisements. This is especially true if you put up too many. Think: real-life spam. When people see things like this, they don't take it too seriously. In some cases, it can be seen as amateurish. So, what you should do instead is be purposeful and strategic when it comes to placing your postings.
Let's say you own a children's clothing store. The first thing you should do is figure out which segment of the population would be most interested in buying your products. In most cases, this would be children and people with children. This may seem like a no-brainer, but this is important information to consider. Once you figure out whom to target, you should then figure out the places they frequent.
This includes schools, recreation centers, parks, playgrounds, and even grocery stores. You may even be able to hook up with other businesses that cater to children, like toy stores, to see if you can build an advertising partnership with them. They could allow you to hang your posters in or around their store and return the favor in your store..
Being strategic when it comes to placing your posters will do more for your business than you could ever imagine. Placing them randomly could be a costly waste of time and money.
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