How To Avoid 5 Big Mistakes With Your Elevator Speech...
1. Make sure your elevator speech clearly defines what you do - Most people get way to technical with their speeches. It needs to be simple. Instead of saying your in the real estate business, tell them you sell houses. If you are in and landscaping business, tell people you create beautiful lawns and landscapes. In one sentence, you must paint a clear picture of what you do.
2. Avoid technical language - Five dollar words and industry terminology will confuse people. They don't speak the language of your industry, so don't use it. Your elevator speech is not a dissertation. It is a simple statement that conveys what you do so that the average person can understand it. Don't complicated it with big words that they don't relate to.
3. Make eye contact - Don't stare at the floor when you deliver your elevator speech. Stand tall and be physical. Make eye contact with everyone in the room. Use hand gestures for added emphasis. Look alive. Show them your personality. And, for God's sake, don't read it or refer to notes while delivering. This is the a pet peeve of mine. You must write it out, and memorize it so you can say it in your sleep. If you stumble through it and don't connect with the listeners, don't expect them to relate to you.
4. Include a Call To Action - Tell them what you want them to do. Call your office, visit your website, come to your showroom, make an appointment, etc. Give them some instruction in your elevator speech. People do what they are told, to tell'em. Don't expect them to figure it out. It's just not the way we are programmed.
5. Tell'em what you're looking for - What is a good referral for you? What types of people or businesses do you want to connect with? How do they recognize and good prospect for you? What keywords do they listen for? How will they know when they are talking with a good prospect for you? And what do they say to the prospect that relays the benefit YOU offer? These are very important questions you need to consider when writing your speech.
Bottom line: Your elevator speech needs to be powerful. If you get it right, it will reward you with new business. I guarantee it!
1. Make sure your elevator speech clearly defines what you do - Most people get way to technical with their speeches. It needs to be simple. Instead of saying your in the real estate business, tell them you sell houses. If you are in and landscaping business, tell people you create beautiful lawns and landscapes. In one sentence, you must paint a clear picture of what you do.
2. Avoid technical language - Five dollar words and industry terminology will confuse people. They don't speak the language of your industry, so don't use it. Your elevator speech is not a dissertation. It is a simple statement that conveys what you do so that the average person can understand it. Don't complicated it with big words that they don't relate to.
3. Make eye contact - Don't stare at the floor when you deliver your elevator speech. Stand tall and be physical. Make eye contact with everyone in the room. Use hand gestures for added emphasis. Look alive. Show them your personality. And, for God's sake, don't read it or refer to notes while delivering. This is the a pet peeve of mine. You must write it out, and memorize it so you can say it in your sleep. If you stumble through it and don't connect with the listeners, don't expect them to relate to you.
4. Include a Call To Action - Tell them what you want them to do. Call your office, visit your website, come to your showroom, make an appointment, etc. Give them some instruction in your elevator speech. People do what they are told, to tell'em. Don't expect them to figure it out. It's just not the way we are programmed.
5. Tell'em what you're looking for - What is a good referral for you? What types of people or businesses do you want to connect with? How do they recognize and good prospect for you? What keywords do they listen for? How will they know when they are talking with a good prospect for you? And what do they say to the prospect that relays the benefit YOU offer? These are very important questions you need to consider when writing your speech.
Bottom line: Your elevator speech needs to be powerful. If you get it right, it will reward you with new business. I guarantee it!
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